Perfume Industry Statistics 2023

Get the latest stats and insights about the perfume industry in 2023
perfume industry statistics
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Key Takeaways

  • The global fragrance industry is predicted to earn $58 billion in 2023
  • 81% of women and 56% of men wear perfume on a daily basis
  • Premium fragrances account for 52.3% of perfume sales
  • Perfume brand Christian Dior is the highest grossing perfume brand in the world, with a revenue of over $50.1 billion last year
  • 91% of perfume sales occur in brick-and-mortar stores, while only 9% happen online
  • #PerfumeTok is the biggest perfume-related hashtag on TikTok, garnering 2.3 billion views

This is an in-depth, regularly updated list of perfume industry statistics. 

Keep reading for a roundup of all the top perfume stats for 2023 and the future. 

Global Perfume Market Size Overview

Recent data shows that the global fragrance industry is poised to generate £58 billion in revenue in 2023.

Considering the worldwide perfume market boasted a $45.85 billion valuation just a year earlier in 2022, that’s a huge increase of just over $12 billion.

Continual growth is expected, with estimations that the fragrance industry will grow to $69.25 billion by 2030, at a CAGR of 5.36%. 

The UK accounts for a large portion of the global perfume and cosmetics wholesaling industry size, with a national industry value of $7.7 billion as of 2023.

Global per-person revenues are expected to increase to $34.53 by the end of 2023.

Sources: Oberlo, Statista, Fortune Business Insights, Ibis World

Top Perfume Brands by Revenue 

With over $50.1 billion revenue, Christian Dior has the highest revenue of all the perfume brands in the world. 

Here’s a look at the top perfume brands by revenue:

BRAND NAMEREVENUE
Christian Dior$50.1 billion
L’Oréal$38.2 billion
Estee Lauder Companies Inc (EL)$17.7 billion
Rolex$13.0 billion
Hermès$12.4 billion
Gucci$11.2 billion
Chanel$11.0 billion
Louis Vuitton$9.9 billion
Shiseido$9.4 billion
Givaudan$7.3 billion
Ralph Lauren Fragrances$6.2 billion
Tommy Hilfiger$4.7 billion
Prada$4.4 billion
Hugo Boss$3.83 billion
Burberry$3.68 billion
Yves Saint Laurent$3.56 billion
Coach Perfume$3.4 billion
Guess?, Inc.$2.63 billion
Armani$2.4 billion
Bulgari$1.6 billion
Versace$1.45 billion
Dolce & Gabbana$1.4 billion
Kate Spade$1.1 billion
Michael Kors$1.1 billion
Fendi$0.985 billion
Balenciaga$0.946 billion
Tom Ford Fragrances$0.8 billion
Montblanc$0.481 billion
Calvin Klein Inc$0.46 billion
Givenchy$0.421 billion
TUMI$0.398 billion
Marc Jacobs$0.356 billion
Parfums De Marly$0.2 billion
Byredo$0.1845 billion
Jimmy Choo$0.168 billion
Nabeel Perfume Industries$0.1 billion
Loewe Perfumes$0.0945 billion
Chloé$0.0684 billion
Guerlain$0.0664 billion
INITIO Parfums Privés$0.06 billion
Jo Malone London$0.0565 billion
Diptyque$0.0489 billion
Paco Rabanne$0.0428 billion
Frédéric Malle$0.028 billion
Viktor & Rolf$0.0253 billion
Acqua di Parma$0.0241 billion
Good Chemistry$0.0226 billion
JeanPaul Gaultier$0.02 billion
Atelier Cologne$0.0185 billion
Sol de Janeiro$0.0115 billion

The 50 biggest perfume and cosmetics companies in the world collectively account for 75% of the sector’s revenue.

Sources: Yahoo, Macro Trends, RocketReach, Small Business

What Percentage of People Wear Perfume?

One study found that the majority of people wear perfume daily, with women (81%) more likely to do so than men (56%).

Women are also more likely to wear perfume for work (27%), while men use it more for special occasions (35%).

In table form, the breakdown looks like this:

Perfume Wearing FrequencyFemale (%)Male (%)
Daily8156
For work270
Special occasions1635
Other13

Given that men wear fragrances less often than women, it’s no surprise that the male fragrance market is roughly half the size of the female market.

Sources: Researchgate, Pairfum

Which Country Wears The Most Perfume?

Turkey has the largest community of regular perfume sprayers in the world (85%).

In the UK, 54% of Britains frequently wear fragrance, making it more regularly worn than cosmetics such as lipstick and mascara.

Here is a breakdown of the percentage of people from different countries who regularly wear perfume: 

CountryPercentage of Population That Wear Perfume(%)
Turkey85
Argentina82
Nigeria79
Spain74
Russia67
Thailand55
UK54
Singapore45
US41
China27
Japan16

Across the Gulf Cooperation Council (GCC), which includes Arab states Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, the average consumer applies perfume 2 – 4 times per day.

Although only 41% of Americans say they regularly wear perfume, most perfume revenue is generated in the United States. The country accounts for $8,715 million in 2023.

Sources: Statista, Statista, Pairfum London, Statista

How Many Perfumes Does The Average Person Own?

28% of women say they own 5 or more perfumes.

Sources: Mintel.

How Often Do People buy perfume?

29% of people have bought 1 or two perfumes in the last 12 months.

Nearly 30% of fragrance consumers reported spending over $150 on a single scent within the last year.

Specific percentages are as follows:

ResponsePercentage
Percentage of population purchasing 1-2 perfumes in 12 months29%
Percentage of population purchasing 3-4 perfumes in 12 months8%
Percentage of population purchasing 5-6 perfumes in 12 months2%
Percentage of population purchasing 7+ perfumes in 12 months4%

One of the main things perfume wearers look for in a fragrance is mood-boosting qualities (71%).

Sources: Circana, Circana, Pairfum

Are high-end or mass-market fragrances more popular?

With a 52.3% market share, high-end fragrances are slightly more popular than mass-market fragrances, which account for 47.7% of perfume sales. 

Premium fragrances dominate the scent scene with a 52.3% market share, leaving mass-market fragrances trailing with 47.7%.

Sources: FactMr

In-Store Vs Online Perfume Trends

The vast majority of perfume sales still happen in-store. 

Currently, 91% of perfume sales happen in-store. Only 9% happen online.

Sources: Statista

Other Perfume Retail Trends

30ml fragrance bottles and smaller sizes, or ‘minis’ are the most frequently bought perfume product, accounting for 38% of all fragrance liquid sales.

Perfume gift set sales have grown by 26%, which is double the market average. 

Meanwhile, Eau de Parfums and perfumes were the only type of perfumes to increase year-on-year.

Sources: Circana, Circana

Supply Chain Spend On Perfume

More than half of fragrance manufacturers’ spending (59%) goes on synthetic ingredients, while the rest is split between indirect materials (21%) and natural ingredients (20%).

Here’s a table showing the same data:

Type of IngredientSupply Chain Spend
Synthetic Ingredients59%
Indirect Materials21%%
Natural Ingredients20%%

Sources: Ifra

PerfumeTok Stats

PerfumeTok is the colloquial name for the fragrance community on Tik Tok. 

It’s also the name of the top TikTok. As it stands, #PerfumeTok has garnered 2.3 billion views, while its sister hashtag #FragranceTikTok has 1.1 billion.

Sources: Cosmetics business

What is the most popular perfume on TikTok?

#arianagrandecloud is the most popular hashtag on TikTok by an enormous stretch, with 28.7 billion views on the social media platform.

Here’s a longer list showing the top 10 perfume hashtags on PerfumeTok.

RankingPerfume NameHashtagTikTok Views (2023)
1Ariana Grande Cloud Eau de Parfum for Her#arianagrandecloud28.7B 
2Phlur Missing Person Eau de ParfumMissing Person by Phlur2.2B
3Glossier You Eau de Parfum#glossieryou1.7B
4Maison Francis Kurkdjian Baccarat Rouge Eau de Parfum#baccaratrouge540310.7M
5Yves Saint Laurent Black Opium Eau de Parfum for Her#blackopium260.3M
6BURBERRY Burberry Her Eau de Parfum for HerBurberry her110.2M
7ARMANI Si Eau de Parfum for Hergiorgio armani si35.3M
8Chanel Chance Eau de Toilette SprayChanel Chance28M
9Dior Miss Dior Eau de Parfum for Her#missdiorperfume21.1M
10Carolina Herrera Good Girl Eau de Parfum For Her#carolinaherreragoodgirl3.2M

Meanwhile, hair perfume is now the fastest growing fragrance trend on TikTok with views up 35% in the last month)

Sources: Cosmetics business

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