This is an in-depth, regularly updated list of perfume industry statistics. 

Keep reading for a roundup of all the top perfume stats for 2023 and the future. 

Global Perfume Market Size Overview

Recent data shows that the global fragrance industry is poised to generate £58 billion in revenue in 2023.

Considering the worldwide perfume market boasted a $45.85 billion valuation just a year earlier in 2022, that’s a huge increase of just over $12 billion.

Continual growth is expected, with estimations that the fragrance industry will grow to $69.25 billion by 2030, at a CAGR of 5.36%. 

The UK accounts for a large portion of the global perfume and cosmetics wholesaling industry size, with a national industry value of $7.7 billion as of 2023.

Global per-person revenues are expected to increase to $34.53 by the end of 2023.

Sources: Oberlo, Statista, Fortune Business Insights, Ibis World

Top Perfume Brands by Revenue 

With over $50.1 billion revenue, Christian Dior has the highest revenue of all the perfume brands in the world. 

Here’s a look at the top perfume brands by revenue:

The 50 biggest perfume and cosmetics companies in the world collectively account for 75% of the sector’s revenue.

Sources: Yahoo, Macro Trends, RocketReach, Small Business

What Percentage of People Wear Perfume?

One study found that the majority of people wear perfume daily, with women (81%) more likely to do so than men (56%).

Women are also more likely to wear perfume for work (27%), while men use it more for special occasions (35%).

In table form, the breakdown looks like this:

Perfume Wearing Frequency	Female (%)	Male (%)
Daily	81	56
For work	27	0
Special occasions	16	35
Other	1	3

Given that men wear fragrances less often than women, it’s no surprise that the male fragrance market is roughly half the size of the female market.

Sources: Researchgate, Pairfum

Which Country Wears The Most Perfume?

Turkey has the largest community of regular perfume sprayers in the world (85%).

In the UK, 54% of Britains frequently wear fragrance, making it more regularly worn than cosmetics such as lipstick and mascara.

Here is a breakdown of the percentage of people from different countries who regularly wear perfume: 

Across the Gulf Cooperation Council (GCC), which includes Arab states Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, the average consumer applies perfume 2 – 4 times per day.

Although only 41% of Americans say they regularly wear perfume, most perfume revenue is generated in the United States. The country accounts for $8,715 million in 2023.

Sources: Statista, Statista, Pairfum London, Statista

How Many Perfumes Does The Average Person Own?

28% of women say they own 5 or more perfumes.

Sources: Mintel.

How Often Do People buy perfume?

29% of people have bought 1 or two perfumes in the last 12 months.

Nearly 30% of fragrance consumers reported spending over $150 on a single scent within the last year.

Specific percentages are as follows:

One of the main things perfume wearers look for in a fragrance is mood-boosting qualities (71%).

Sources: Circana, Circana, Pairfum

Are high-end or mass-market fragrances more popular?

With a 52.3% market share, high-end fragrances are slightly more popular than mass-market fragrances, which account for 47.7% of perfume sales. 

Premium fragrances dominate the scent scene with a 52.3% market share, leaving mass-market fragrances trailing with 47.7%.

Sources: FactMr

In-Store Vs Online Perfume Trends

The vast majority of perfume sales still happen in-store. 

Currently, 91% of perfume sales happen in-store. Only 9% happen online.

Sources: Statista

Other Perfume Retail Trends

30ml fragrance bottles and smaller sizes, or ‘minis’ are the most frequently bought perfume product, accounting for 38% of all fragrance liquid sales.

Perfume gift set sales have grown by 26%, which is double the market average. 

Meanwhile, Eau de Parfums and perfumes were the only type of perfumes to increase year-on-year.

Sources: Circana, Circana

Supply Chain Spend On Perfume

More than half of fragrance manufacturers’ spending (59%) goes on synthetic ingredients, while the rest is split between indirect materials (21%) and natural ingredients (20%).

Here’s a table showing the same data:

Sources: Ifra

PerfumeTok Stats

PerfumeTok is the colloquial name for the fragrance community on Tik Tok. 

It’s also the name of the top TikTok. As it stands, #PerfumeTok has garnered 2.3 billion views, while its sister hashtag #FragranceTikTok has 1.1 billion.

Sources: Cosmetics business

What is the most popular perfume on TikTok?

#arianagrandecloud is the most popular hashtag on TikTok by an enormous stretch, with 28.7 billion views on the social media platform.

Here’s a longer list showing the top 10 perfume hashtags on PerfumeTok.

Meanwhile, hair perfume is now the fastest growing fragrance trend on TikTok with views up 35% in the last month)

Sources: Cosmetics business