Christian Dior founded his eponymous fashion house on December 16th, 1946, in Paris, and it reached immediate fame with Dior’s first collection in 1947. 

Today, the company is worth billions and shows no sign of slowing down anytime soon. 

We’ve rounded up all the Christian Dior statistics we could find below. 

• Key Dior Stats
• Dior Annual Revenue
• Dior Daily Revenue
• Number of Dior Stores Globally
• Number of Dior Employees
• Dior Net Promoter Score
• Dior Customer Demographics Breakdown
• Dior Social Media Following
• Number of Dior Perfumes Created

Christian Dior Annual Revenue

In 2022, Christian Dior made nearly $85 billion, their highest annual revenue to date, and 16.61% up from 2021. 

Once Dior makes figures for 2023 available, I’ll add it to the table above. 

Impressively, over the last five years, Dior has had an average annual revenue increase of 10.95%.

Source: Macro Trends

Christian Dior Revenue By Region Breakdown 

Asia (excluding Japan) accounted for 35% of Christian Dior’s total revenue in 2021, followed by the USA at 26%.

Here’s a full breakdown of Christian Dior’s revenue by region.

Source: Statista

Christian Dior Daily Revenue

In 2022, Christian Dior recorded an annual revenue of $84.80 billion.

I’ve divided this by 365 days in a year to calculate their daily revenue as $232 million.. 

How Many Stores Does Christian Dior Own?

Christian Dior has roughly 390 stores around the world, with the majority in Europe & Africa (179).

Here’s a breakdown with the full list of regions where Dior have stores. 

Source: (Legit Check)

How Many Employees Does Christian Dior Have?

Worldwise,163,309 people work at Christian Dior and its subsidiaries. Since 2021, Christian Dior’s employee count has dropped by 7.02%. 

Here’s a comparison between Dior’s employee count in 2021 and 2023. 

Source: (Zippia)

Christian Dior Net Promoter Score

Currently, Christian Dios has a Net Promoter Score (NPS) of 53, which is very good, considering the scale ranges from -100 to 100.  

The score tracks whether Dior customers would recommend using their products.

 66% of respondents are classed as Promoters, 21% as Passives, and 13% as Detractors. 

Source: Comparably

Dior NPS Score Vs Competitors 

Christian Dior has a significantly better NPS score than its main competitors including Chanel (40), Gucci (34) and Burberry (33). 

Here’s a side-by-side comparison of Dior and its competitors’ scores. 

Christian Dior Gender Breakdown

Around 74% of Christian Dior’s customers are women, while 26% of male. 

This table shows the difference: 

Christian Dior Age Breakdown 

Shoppers between 31-40 make up the largest slice of Dior’s customer base at 30.81%. 

The full breakdown of Dior’s customer base by age can be found below. 

How Many Different Perfumes Does Christian Dior Sell?

Christian Dior sells over 276 different perfumes, including Dior Sauvage, which is arguably their most famous fragrance.  

Christian Dior Social Media Following

Dior has 46.5 million followers on Instagram, 19 million on Facebook, and 7.5 on TikTok.

Here’s a detailed breakdown.